• 4 Important Elements that Determine the Quality of Brochure Design

  • If you have been a part of a design school, then you were probably one of those thousands of students who always felt exciting to design brochures. Even if you do not belong to that background, still brochure designing is a very interesting task. Though it is now more important for you get professional brochures, which you should not try on your own but assign to a good brochure design company, it is still important to know a few important elements that determine the quality of the brochures. Let us find what those essential elements are.

     

    Format is very Important


    This is the initial step of creating a brochure. You have to discuss with the design company and ask them to suggest the right medium that will convey your message in the most powerful way. For example, if you are selling a luxury product, then your brochure requires a lot of white space where large images can be placed. So, having a trifold or a bifold brochure will not be a good choice for this. If you want to present documents that would be easy to handout, then choosing such narrow formats can be effective.

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  • Quality or Paper and Printing


    It may sound like a dumb advice, but actually, it matters. Paper is a wonderful thing that can even infuse life to a boring design. Ask the brochure designer to send a few samples of papers and choose the best one for your campaign. Similarly, you have to make sure that the printing has been done in proper layouts. At the end, your brochure will reach the hands of the prospective customers, so you better be serious about its quality and presentation.


    Choose Right Colors


    Brochures must be able to grab the attention the very first time one gets it. Therefore, one of the most important aspects in this regard is the choice of color. Yes, you have to select the right colors that people will see in your brochure. It is not just about the aesthetics, rather, you have to be very wise while selecting the right shades. Though you might have to stick to your company guidelines and do not have too much of a choice for choosing colors, but you have to be careful. You can always consult the professional brochure designer and develop ideas on the best possible colors for your z-fold, trifold or bifold brochure within your corporate identity parameters.

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  • Blank Space


    You may wonder why we are talking about keeping white space in a brochure. This advice sounds more like a graphic design rather brochure design. If you keep a well-balanced blank space in your brochure, it increases the readability and the aesthetics. You will definite not know how to use blank space in your brochure to its best advantage.


    Consult the expert brochure design company and make these suggestions. Let them come out with effective ideas and then decide which one works best for your interest.